See the original post from IEDC on May 13, 2024 here.

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Meet Leonie Zapata, ERC Fellow serving El Paso, Texas.

“In this field, you’ll have the opportunity to address some of society’s most pressing challenges. But economic development is more than just problem-solving—it’s a journey of continuous growth and learning. It demands passion, resilience, and creativity as you navigate ever-changing socio-economic landscapes. It’s about embracing innovation, staying adaptable, and always keeping sight of the human impact behind every decision. If you’re driven by a desire to make a positive impact, empower communities, and leave a lasting legacy of progress, then economic development isn’t just a career choice—it’s a noble calling that can shape the world for generations to come.“

Learn more about her ERC project and her background here. Below is her interview for IEDC’s 2024 Economic Development Week where we celebrate economic development professionals and practitioners, along with the positive impact our field and industry has on communities.

 

How long have you worked in economic development?

23 years.

How did you enter the economic development profession?

I got into economic development because I wanted to move away from the corporate world and focus on helping individuals, young professionals, and small business owners. Recognizing that policy was the avenue to make a real impact, I seized the opportunity to contribute to a national development plan. That experience solidified my passion for economic development.

What is your favorite thing about working in economic development?

My favorite aspect of working in economic development is witnessing the tangible impact of our efforts on individuals and communities. Whether it’s seeing a small business flourish, witnessing job creation, or observing improvements in living standards, the ability to make a positive difference is incredibly rewarding.

Tell us about the community or organization you represent.

El Paso, Texas, is a vibrant and diverse city, offering stunning natural landscapes and outdoor recreational opportunities. The city boasts a rich cultural heritage, blending Mexican, American, and Native American influences, evident in its cuisine, arts, and traditions. As the sixth-largest city in Texas, El Paso is a major economic hub, with industries ranging from healthcare and education to manufacturing and trade. Its strategic location along the US-Mexico border fosters a dynamic cross-border exchange, contributing to its unique identity and global connectivity. El Paso’s warm hospitality, thriving arts scene, and strong sense of community make it a welcoming, vibrant and affordable place to live, work, and visit.

How do you help economic development organizations succeed?

As a public policy and strategy advisor, my role in helping a community succeed is multifaceted. I leverage my expertise in research, analysis, and understanding of socio-economic statistics, traditions, and history to inform decision-making and strategic planning. By conducting thorough research and engaging with diverse stakeholders, I ensure that policies and strategies are tailored to the community’s unique needs and aspirations. I am part of a group of great individuals that advocate for social equity and inclusion, promote economic development, and facilitate collaboration that promote change.

Tell us about your favorite place/thing to do in your community.

As a newcomer to El Paso, I’ve quickly discovered some wonderful ways to spend my time in this welcoming community. One of my absolute favorite activities is trekking in the desert landscapes surrounding the city, especially during the amazing sun sets over Franklin Mountain, painting the sky with an orange hue. And when it comes to food, I enjoyed indulging Tex-Mex dishes and discovering hidden gems in local cafes. But what truly sets El Paso apart is its people—their warmth and friendliness have made me feel right at home from the moment I arrived. And let’s not forget about the rural areas like San Elizario and Socorro, where I’ve had the pleasure of exploring charming art galleries, enjoying delicious meals, and sipping on local craft brews. In every corner of this city, there’s something special to discover, and I’m grateful to be a part of it all.

If you had a message to those considering a career in economic development, what would it be and why should they enter the field?

Choosing a career in economic development is not just about finding a job; it’s about answering a calling to effect real, tangible change. In this field, you’ll have the opportunity to address some of society’s most pressing challenges. You’ll collaborate with a diverse array of stakeholders, forging alliances between government, business, academia and community leaders to create innovative solutions that uplift individuals and entire communities.

But economic development is more than just problem-solving—it’s a journey of continuous growth and learning. It demands passion, resilience, and creativity as you navigate ever-changing socio-economic landscapes. It’s about embracing innovation, staying adaptable, and always keeping sight of the human impact behind every decision. If you’re driven by a desire to make a positive impact, empower communities, and leave a lasting legacy of progress, then economic development isn’t just a career choice—it’s a noble calling that can shape the world for generations to come.

Share your favorite quote or the best piece of advice that has helped to guide your professional development.

Ask not what your country can do for you – ask what you can do for your country. – John F. Kennedy

What does economic development mean to you?

Economic development to me means creating opportunities for individuals and communities to thrive. It involves fostering sustainable growth, and improving overall well-being through strategic policies and initiatives. It’s about empowering people, promoting innovation, and building a resilient economy that benefits everyone.