Lora Lumbantoruan
Hometown:
Jakarta, Indonesia
Lora is excited about the positive transformation and impact this project will have on its community and looks forward to seeing how people interact with the street improvements. She is fascinated by how urban planning can aid and empower a community to flourish economically.
Lora recently graduated with master program in urban planning, after 5 years of working with local businesses and economic communities in various cities. Most recently, she was a business development supervisor working on tender and proposal preparations for a clean water treatment company. Lora is interested in the intersection of urban planning and economic development. From her past experiences living in Indonesia, Ithaca, Seattle, and Minneapolis for the last 15 years, she has always been pleasantly surprised and humbled by how different communities live and how each place always has something to teach everyone.
ERC Project
Project Title:
Broadway Business District Revitalization
Host Community or Region:
New Jersey
Host Organization:
Fair Lawn Main Street Inc.
The “Broadway Business District Revitalization” project, led by Fair Lawn Main Street Inc., aims to transform their largest business district in Fair Lawn, NJ, a municipality home to 33,000 residents about 20 miles outside New York City. The project entails district planning and design, beautification, customer attraction strategies, stakeholder engagement, and program delivery. The ERC Fellow will conduct regular community outreach and engage with local government in developing design guidelines and exploring new grant programs to spur private investment to implement various beautification initiatives such as streetscaping and public art. The outcome envisioned is a vibrant, pedestrian-friendly business corridor with low vacancy rates and increased foot traffic. The impact will be felt by residents, businesses, and visitors alike, contributing to the economic vitality of a thriving Main Street corridor.
Interested in supporting this project or learning more? Contact the ERC program team here.
